Founded on music science
Personic Labs turns instinctive reactions to sound into clearer self-understanding, practical growth guidance, and more meaningful connection. The work is shaped by our founders' research across personality psychology, social neuroscience, music therapy, and data science.
Start with instinctive reactions to carefully selected acoustic and musical cues.
Translate preferences into OCEAN-informed patterns and Acoustic Genome channels.
Turn the profile into practical insight for work, relationships, wellbeing, and growth.
David M. Greenberg, PhD, MPhil, MA is an award-winning American psychologist, neuroscientist, musician, author, and entrepreneur known for his scientific work on musical preferences and personality, the social neuroscience of music, music therapy, and autism.
He received his PhD in psychology from the University of Cambridge and completed post-doctoral training across social neuroscience, clinical psychology, and music therapy. His research has been featured by The Wall Street Journal, TIME, The Atlantic, The New York Times, BBC, NPR, Discover Magazine, Business Insider, and Rolling Stone.
At Spotify, Dr. Greenberg led data science work developing algorithms that predicted personality traits from Spotify usage. That line of work later informed a Spotify Wrapped 2022 experience, showing how music listening can become a doorway into self-understanding at global consumer scale.
He maintains research affiliations as a Zuckerman Research Associate at Bar-Ilan University and an Honorary Research Associate at the University of Cambridge Autism Research Centre. He also serves on the editorial boards of Musicae Scientiae and the Journal of Music Therapy.
Dr. Greenberg is also a professional musician and songwriter. He began playing saxophone at age 10, toured Europe as a teenager, studied jazz performance, and continues to perform music that blends improvisation, world music, and sacred musical traditions. Personic Labs grows from that same conviction: music is not just entertainment. It is a human signal.
Why this matters
SoundTrack uses the Acoustic Genome as a more instinctive entry point into personality insight. Instead of only asking people to describe themselves, it studies how they respond to carefully selected musical and acoustic cues, then translates that signal into language they can use in daily life.
Self-report questions can be useful, but people often answer through aspiration, habit, or social expectation. Sound reactions can feel faster, more intuitive, and harder to overthink.
The goal is not to trap someone in a label. It is to help them recognize their patterns, understand their strengths, and make better choices across work, relationships, health, and creativity.
Personic turns individual insight into shared language: how people communicate, recover, collaborate, date, build friendships, and find communities where they feel understood.
A premium personality experience that feels less like a questionnaire and more like a mirror - grounded in science, translated into everyday guidance, and built for connection.
Personic is a consumer self-insight product. It is not a medical or mental-health assessment, and the experience is designed to communicate that clearly while still honoring serious scientific foundations.
Scientific advisors
Personic's scientific network brings together experts who understand how sound, psychology, health, and everyday behavior can be translated into guidance people can actually use.
Advisor, Biotech & Medicine
Founder and President, Vivacelle Bio; trauma surgeon and scientist
Dr. Simpkins brings a clinical and biotechnology lens to Personic's wellbeing roadmap. He is the inventor and founder behind Vivacelle Bio's nanoparticle-based critical care therapies, has served as the Sosland Missouri Endowed Chair in Trauma Services at UMKC School of Medicine, and graduated from Harvard Medical School.
Advisor, Psychology
Professor of Personality and Individual Differences, University of Cambridge
Prof. Rentfrow studies person-environment interactions, including how personality is expressed through music preferences, places, and everyday choices. His work helps Personic translate sound-based reactions into credible personality insight and real-world guidance.
Advisor, Music Therapy
Certified Music Therapist; Founder and President, JB Music Therapy
Jennifer Buchanan brings more than three decades of music therapy, workplace wellbeing, and health communication experience. Her team delivers over 20,000 music therapy sessions each year across medical, education, and wellness settings, helping Personic keep its sound-based recommendations human, practical, and ethically grounded.
Research foundation
Dr. Greenberg's publication record spans personality, music preference, social cognition, and music's role in the social brain.
Shows that music preference is both culturally shaped and psychologically meaningful, supporting a global approach to sound-based personality insight.
Explores how people gravitate toward music that feels aligned with their own psychological makeup.
Frames song and musical interaction as a window into empathy, bonding, regulation, and the social brain.
Large-scale work on social cognition and individual differences, relevant to how people understand and respond to one another.
Early access
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