SoundTrackHow it worksFor teamsAboutJoin the waitlist
About Personic Labs

Personality, measured in instinct, not in answers.

Personic Labs builds SoundTrack: a personality assessment driven by how you instinctively react to sound rather than what you report about yourself. It’s the rigor of the Big Five, captured before the self-editing mind gets involved.

Why we exist

The weakest link in personality testing is the questionnaire.

For decades, knowing someone has meant asking them who they are and trusting the answer. But people answer the way they want to be seen, learn the “right” responses, and shift with mood and context. We started Personic Labs to remove the self-report bottleneck entirely.

The old way

Self-reported tests

✕Easy to game. You can pick the version of yourself you’d like to project.
✕Biased by self-image, mood, and what feels acceptable to admit.
✕Often resolved into memorable but loosely-validated four-letter “types.”
The SoundTrack way

Measured through sound

✓Reactions happen before conscious self-editing, so it is far harder to fake.
✓Instinctive preference is captured, not a curated self-description.
✓Translated into the Big Five (OCEAN), the most validated model in the field.
Research foundation

Built on the science of music and personality.

Our approach builds on decades of peer-reviewed work into how music perception connects to who we are. Most directly, that means the research of David Greenberg and Jason Rentfrow at the University of Cambridge.

portrait

Dr. David Greenberg

University of Cambridge

A psychologist and musician whose research connects musical preference, empathy, and personality, and it is central to how SoundTrack reads sound as signal.

portrait

Prof. Jason Rentfrow

University of Cambridge

A leading figure in the psychology of music and personality, whose work established that musical preferences map reliably onto core personality traits.

People use music to express personality across 50 countriesJPSP · 2022
Musical preferences predict personality at scalePNAS · 2021
How music-making engages the social brainAm. Psychologist · 2021
Representative literature and research lineage. Affiliations, advisory roles, and citations to be confirmed before launch.
How we work

A new method, held to an established standard.

Think of it as a Myers-Briggs you can’t talk your way into. It is measured like an instrument, then grounded in the science the field already trusts.

Method over labels

We measure how your nervous system responds to tempo, texture, tension, and tone. That is signal, not a quiz score.

Instinct, not image

The first layer is recorded before any goals or personality questions, so it sits closer to who you are than who you describe.

Standard science

Every result maps to the Big Five, a framework with decades of peer-reviewed validation behind it.

Guidance, not diagnosis

SoundTrack is a self-insight and growth product. It is not a clinical tool and does not diagnose or screen for any condition.

The team

Four disciplines, one instrument.

Personic Labs is built by people working at the intersection of sound, psychology, and software, so the science stays honest and the product stays human.

Science

Music & personality research

Translating decades of perception findings into the sound features that carry signal.

Engineering

Signal & modeling

Systems that turn raw sound responses into a structured, repeatable Acoustic Genome.

Product & design

A human experience

Making a rigorous instrument feel personal, clear, and worth returning to.

Clinical guidance

Responsible boundaries

Advisors who keep the product squarely in self-insight and development, never diagnosis.

[ team photo / founder portraits, drop in licensed imagery, ~1180×420 ]
Coming soon

See what your reactions reveal.

The first public release of SoundTrack is coming soon. Join the waitlist for early access and a first look.

Join the waitlist →Explore SoundTrack