Built at Cambridge
The underlying technology was developed at the University of Cambridge by leading minds in music psychology and personality science, a first of its kind.
Origin story
A proprietary way to understand people through sound.
For decades, personality testing leaned on a single premise: ask people who they are, and trust the answer. The trouble is that self-perception is rarely perfect. Personic was built at the University of Cambridge by some of the foremost researchers studying the link between sound and personality, on first-in-class technology that starts from instinctive preference rather than self-report. Meet the researchers →
Decades of research
Years of work in music perception, emotion, preference, and personality pinpointed the sound elements that carry real psychological signal.
Signal design
Those findings were translated into musical examples engineered around tempo, timbre, harmony, rhythm, valence, arousal, novelty, and complexity.
Inside Soundtrack
Patient validation turned those response patterns into the Acoustic Genome: a patent-pending model that maps how you hear to who you are.
