About Personic Labs
The weakest link in personality testing is the questionnaire.
Personic Labs builds SoundTrack: a personality assessment driven by how you instinctively react to sound rather than what you report about yourself. It's the rigor of the Big Five, captured before the self-editing mind gets involved.
Why we exist
Personality, measured in instinct, not in answers.
For decades, knowing someone has meant asking them who they are and trusting the answer. But people answer the way they want to be seen, learn the "right" responses, and shift with mood and context. We started Personic Labs to remove the self-report bottleneck entirely.
The old way
Self-reported tests
Easy to game. You can pick the version of yourself you'd like to project.
Biased by self-image, mood, and what feels acceptable to admit.
Often resolved into memorable but loosely-validated four-letter "types."
The SoundTrack way
Measured through sound
Reactions happen before conscious self-editing, so it is far harder to fake.
Instinctive preference is captured, not a curated self-description.
Translated into the Big Five (OCEAN), the most validated model in the field.
Research foundation
Built on the science of music and personality.
Our approach builds on decades of peer-reviewed work into how music perception connects to who we are. Most directly, that means the research of David Greenberg and Jason Rentfrow at the University of Cambridge.
Dr. David Greenberg
University of Cambridge
A psychologist and musician whose research connects musical preference, empathy, and personality, and it is central to how SoundTrack reads sound as signal.
Prof. Jason Rentfrow
University of Cambridge
A leading figure in the psychology of music and personality, whose work established that musical preferences map reliably onto core personality traits.
Research lineage & advisory input
Representative literature and research lineage. Affiliations, advisory roles, and citations to be confirmed before launch.